The main objective is to develop a platform that facilitates the collaboration, organization and execution of digital design and development projects.

Project Objectives

1. Project Management Optimization: Centralize all creative processes in one intuitive platform to improve the efficiency of the design team.
2. Multidisciplinary Collaboration: Create a space where designers, developers, and other creative roles can collaborate in real time.
3. Tracking the Creative Process: Incorporate tools to track the evolution of projects, from the conception of ideas to the final delivery.
4. Automation of Repetitive Tasks: Minimize manual tasks through automations, allowing designers to focus on creativity.
5. Facilitate Feedback: Provide a system that allows those involved to make direct comments on design proposals, improving feedback.

Project Components

1. Project Dashboard:
- Overview of all active projects, team assignments and deadlines.
- Real-time display of project status (started, in process, review, completed).

2. Task Management:
- Tool to assign specific tasks and roles to each team member.
- Calendar and deadlines with integration to external tools such as Google Calendar or Trello.

3 . Real-Time Collaboration:
- Integration of collaborative design tools such as Figma or Adobe XD.
- Integrated messaging and video calling space to facilitate team communication.

4. Comments and Feedback:
- Section for clients and team members to leave comments on designs.
- Version functionality to compare previous versions of designs.

5. Resource Library:
- Storage and management of digital assets (images, fonts, icons, etc.).
- Smart search and categorization of resources by project or client.

6. Integration with External Tools:
- Synchronization with platforms such as Slack, Notion, GitHub, and other software management and development tools.

7. Reports and Analysis Panel:
- Automatic reports on team performance, meeting deadlines, and productivity.
- Analysis of time spent per project and optimization of internal processes.

UX/UI Design

The design of the platform will be minimalist, focused on usability and user experience. The interface should be clean and distraction-free so the creative team can focus on essential tasks. Colors and typography will reflect Calvino's visual identity, with an emphasis on simplicity and contemporary design.

Work Methodology

- Agile Methodology (SCRUM): Implementation of short sprints to ensure agile and flexible development, adapting to the changing needs of the creative team.
- Constant Iterations: Continuous review and improvement based on user testing and feedback .

Launch Strategy

1. Closed Beta Phase: Involve a select group of internal Calvino users to test the platform.
2. Adjustment Phase: Incorporate feedback from beta users to improve features and experience.
3. Official Launch: Introduce the platform to the design team and then open it to the entire company ecosystem.

This project will allow Calvino to optimize its creative workflows and improve the efficiency of the design team. The platform will be designed so that teams can manage multiple projects simultaneously, collaborating effectively and maintaining quality in each delivery.