Offers educational content, curated products, interactive tools, and access to specialists. Our goal is to create a trustworthy and friendly community that combines technology and empathy to make parenting easier.

Main Objective

To provide a reliable and accessible digital resource that covers child care needs, from information to products and services, fostering a learning and supportive environment for parents.

Main Features

1. Educational Guides and Resources:

   • Articles written by specialists in pediatrics, nutrition and child psychology.

   • Videos and tutorials on key topics such as sleep, breastfeeding and development motor.

   • Practical tips on day-to-day baby care.

2. Online Store (E-commerce):

   • Products selected and recommended by experts: educational toys, ecological diapers, breastfeeding accessories, and more.

   • Parent review system for greater confidence in products.

   • National shipping with subscription options for recurring items.

3. Digital Tools:

   • Milestone Calendar: Allows you to record and track baby's development progress.

   • Feeding Calculator: Personalized recommendations for infant nutrition.

4. Personalized Consultations:

   • Access to pediatricians, nutritionists, and child development specialists via video calls or chat.

   • Online group sessions and workshops on topics such as first aid or breastfeeding.

5. Interactive Community:

   • Forums where parents can share experiences and advice.

   • Thematic groups (first-timers, breastfeeding, respectful parenting, etc.).

   • Spaces for consultations between parents and experts.

Design and User Experience

The platform's design uses a soft color palette (pastels like pink, blue, and beige) to convey warmth and trust. Navigation is intuitive, mobile-friendly, and accessible for people with visual disabilities.

Business Model

1. Direct Sales: Through the online store of children's products.

2. Subscriptions: Recurring shipping services for diapers, formulas, or essential products.

3. Paid Consultations: Access to specialists through an appointment booking system.

4. Advertising and Collaborations: Advertising spaces for brands aligned with CuddleNest's values.

5. Affiliations: Commissions on sales of Third-party products recommended on the platform.

Marketing and Acquisition Strategy

• Social Media: Educational publications and collaborations with parenting influencers.

• Blog and SEO: Optimized articles on topics relevant to parents.

• Online Events: Free webinars and workshops to attract new users.

• Advertising Campaigns: On platforms such as Facebook and Instagram aimed at parents of newborns. born.

Launch

1. Phase 1: Research and Design (3 months)

   • Definition of the content and structure of the website.

   • Creation of visual identity and UX/UI design.

2. Phase 2: Technological Development (4 months)

   • Development of the website and complementary applications.

   • Integration of interactive tools and system of e-commerce.

3. Phase 3: Pre-Launch Marketing (2 months)

   • Creating expectation through social networks and exclusive content.

   • Strategic alliances with experts and brands.

4. Phase 4: Official Launch

   • Online event with invited specialists.

   • Welcome discounts in the online store.

CuddleNest vacuums to become an indispensable resource for millions of parents, promoting healthy, informed and loving parenting. Over time, the platform plans to expand its services into new areas such as older child care and family wellness programs.