1. Concept

Nebula Gelato is an innovative ice cream shop that transports its customers to a universe of flavors, textures and colors inspired by the cosmos. With a striking visual identity, a space-themed menu and a unique presentation proposal, Nebula Gelato redefines the experience of enjoying ice cream, turning it into an intergalactic sensorial journey. Every flavor, every topping and every detail are designed to evoke the beauty and mystery of the universe.

2. Value Proposition

Nebula Gelato is not just an ice cream shop, it is a portal to new experiences. Our differential value is based on:

• Quality Ingredients: We use natural, fresh, high-quality products.

• Unique Flavors: We fuse exotic ingredients and unexpected combinations.

• Spectacular Presentations: Ice creams with vibrant colors, surprising visual effects, and names inspired by space.

• Sensory Experience: From ice creams that change color to toppings that simulate stardust.

• Sustainability: Eco-friendly packaging and responsible production.

3. Brand Identity

• Name: Nebula Gelato reflects the connection between ice cream (gelato) and the vastness of the universe (Nebula).

• Slogan: “Explore a universe of flavors”.

• Colors and Aesthetics: Use of galactic tones such as purple, electric blue and space black with neon flashes.

• In-Store Experience: An immersive environment with neon lights, nebula projections and futuristic decorative elements.

4. Flavors & Specialties

Each Nebula Gelato ice cream has a story and a cosmic inspiration:

• Strawberry Nebula: Creamy strawberry ice cream with berry swirls.

• Caramel Orbit: Salted caramel with space cookie pieces.

• Hazelnut Moon: Dark chocolate with caramelized hazelnuts.

• Tropical Comet: Passion fruit, mango, and a touch of coconut.

• Dark Matter: Dark vanilla ice cream with hints of charcoal activated.

• Cheese Supernova: A blend of mascarpone cheese with red berries and cookie crumble.

5. Customer Experience

Nebula Gelato is not just about buying ice cream, but about living an adventure:

• Digital Interaction: Interactive menus with augmented reality.

• Themed Events: Stargazing nights with special tastings.

• Limited Editions: Exclusive flavors for seasons or astronomical events.

6. Business Model

• Physical Location: Concept store in strategic areas with high customer flow.

• Franchises: Expansion through strategic partners.

• Delivery & Ecommerce: Online sales with innovative packaging to maintain the texture and temperature of the ice cream.

• Collaborations: Partnerships with influencers and brands that support the concept.

7. Marketing Strategy

• Social Media: Impactful visual content with ice cream making videos and customer experiences.

• Influencers and Ambassadors: Creation of exclusive experiences with content creators.

• Gamification: Loyalty program where customers accumulate “cosmic kilometers” for each purchase.

• Special Events: Flavor launches inspired by astronomical events such as eclipses or meteor showers.

8. Impact and Sustainability

We are committed to the environment through:

• Biodegradable and reusable packaging.

• Reduction of food waste.

• Use of natural ingredients and fair trade.

Nebula Gelato is more than an ice cream shop, it is an immersive and multi-sensory experience that combines the best of innovation, design and gastronomy. With a proposal of unique flavors, a powerful brand identity and a well-defined commercial strategy, Nebula Gelato is ready to conquer the ice cream universe.