In recent years, we have witnessed a significant cultural change among new generations. Far from traditional property aspirations, today's young people are adopting a lifestyle that prioritizes freedom over the accumulation of assets. This paradigm shift is reflected in a growing preference for use rather than ownership, a trend that is revolutionizing numerous aspects of daily life, from housing to fashion.

The End of Property as a Symbol of Success

For decades, the property has been seen as a symbol of success and stability. Acquiring a house, a car or any valuable asset was a central objective in the lives of many people. However, for new generations, this view is changing rapidly. With a more unstable job market, high real estate prices and growing environmental awareness, young people are reevaluating what it really means to live well.

Instead of mortgaging their lives to acquire properties that tie them to a place or impose long-term financial burdens, many young people prefer more flexible alternatives. This change is not only present in the way they see housing, but extends to other areas of daily life.

The Rise of Property Use

The concept of "detrimental use" is gaining ground in various areas. Innovative companies are capitalizing on this trend by offering rental and subscription services in sectors that were traditionally dominated by buying and owning.

For example, short-term car rentals, appliance subscriptions, and even limited-time use of clothing are changing the way people interact with products and services. These models not only allow consumers to access high-quality goods and services without long-term commitments, but also promote more sustainable use of resources.

El Caso de La Más Mona: Moda sin Compromiso

A prominent example of this trend is La Más Mona, a company that offers a rental service of dresses and accessories for weddings, parties and special occasions. This business model allows people to enjoy luxury clothing without the need to purchase them, which reduces spending, waste and accumulation of goods.

In addition, this system also benefits the owners of the garments. Every time their dress or accessory is rented, they receive 35% of the rental price, which allows them to make their wardrobe profitable without having to part with their possessions. This approach is not only profitable, but also encourages a more conscious and sustainable consumption cycle.

A Future Free of Ties

As the trend towards use rather than ownership continues to grow, we are likely to see even more profound changes in the way people live and consume. Flexibility, sustainability and freedom are becoming the new pillars of a lifestyle that rejects ties and promotes a higher quality of life.

For young people, the idea of ​​mortgaging their lives to accumulate assets is no longer attractive. Instead, they are embracing a future where the freedom to choose, move and experiment takes center stage, leaving behind the burden of ownership in favor of a world where use is the new luxury.