Negocios Emprende
In a world where speed and precision in decision-making make the difference between growth and stagnation, the adoption of technological tools is key to achieving a competitive advantage. However, in Mexico, a large sector of entrepreneurs and small businesses continue to operate without the support of these tools, which limits their growth and competitiveness. A study by the Association of Entrepreneurs of Mexico (ASEM) highlights the reasons and consequences of this situation.
The Limited Vision of Business: The Cost of Not Adopting Technology
The lack of technological tools prevents companies from having a complete and real-time vision of their operations. In many cases, the absence of accounting platforms and administration systems results in slow decision-making based on incomplete information. This not only slows down the growth of companies, but also affects their ability to compete in an increasingly dynamic and globalized environment.
According to the ASEM study, only 28.5% of companies in Mexico use accounting software, while only 14.6% use administrative systems to manage their operations. This low technological adoption means that a large majority of businesses lack comprehensive visibility, which makes it difficult to make strategic and rapid decisions.
The Reasons Behind Low Technological Adoption
Why are companies not adopting these tools? The ASEM study points out that the main reason is that many entrepreneurs do not consider the use of technology necessary in their operations (42.9%). In many cases, they perceive accounting only as a tool to comply with tax obligations, such as paying taxes, instead of seeing it as a source of vital information for business analysis and strategy. Furthermore, 22% of respondents said they were unaware of the benefits of these technologies, which shows a lack of digital culture that hinders technological adoption in the sector.
The Benefits of Technology for Real-Time Decision Making
The adoption of technology not only streamlines the administration and accounting of companies, but also allows for strategic management based on updated and accurate data. By using software platforms, entrepreneurs can obtain a comprehensive view of their business in real time, identify areas for improvement and act quickly in response to market changes.
Technology also facilitates the automation of processes, which reduces human errors and allows entrepreneurs to spend more time on strategic activities instead of operational tasks. Ultimately, companies that successfully adopt technology can better adapt to a globally competitive environment, opening doors to new growth opportunities.
A Necessary Change in Business Culture
For Mexican companies to take advantage of the potential of technology, a change in business culture is essential. Entrepreneurs and business leaders need to understand that technology is not just an operational tool, but a strategic investment that generates value. Training in the use of administration and accounting software and understanding its impact on efficiency and growth is a first step towards more widespread adoption.
In addition, it is important to foster a digital culture in which entrepreneurs value the importance of real-time information for decision making. Training and support programs from business associations and the government could be key to facilitating this transition and helping entrepreneurs understand the tangible benefits of technology.
The lack of technological adoption in Mexican companies is an obstacle that limits their competitiveness and growth. Technology offers the possibility of having a complete vision of the business and allows for informed and timely decisions; however, the limited perception of its importance and the lack of knowledge of its benefits are barriers that must be overcome. Promoting technological adoption and changing the perspective of entrepreneurs towards digital accounting and administration will not only improve their internal performance, but will strengthen the Mexican business ecosystem as a whole.