From minor repairs to complete remodeling, CasaPlena offers comprehensive service that ensures the quality, safety, and comfort of your home.

Services Offered

1. Regular Maintenance:
- Plumbing
- Electricity
- Gardening
- Housekeeping
- Pest Control

2. Specialized Services:
- Kitchen and Bathroom Remodeling
- Painting and Decorating
- Security System Installation
- Energy Efficient Solutions (Solar Panels, LED Lighting)

3. Emergency Services:
- Urgent Plumbing and Electrical Repairs
- Lock Unlocking
- Water or Fire Damage Response

4. Consulting and Planning:
- Interior design consulting
- Long-term improvement planning
- Safety and energy efficiency inspections

Business Model

- Premium Subscription: Access to priority services, exclusive discounts, and a dedicated account manager.
- Fee-for-Service: One-time payment for each service required, with extended warranty options.
- Memberships: Annual service packages for regular maintenance.

Digital Platform

CasaPlena's digital platform will be intuitive and easy to use, allowing users to schedule services, make payments, and monitor the progress of work in real time. It will also include a rating system for professionals, ensuring customer satisfaction.

Target Market

- Homeowners
- Long-Term Renters
- Residential Complexes and Condos

Marketing Strategy

- SEO and Content Marketing: Blog with home maintenance tips, how-to videos, and how-to guides.
- Social Media Campaigns: Promotions and testimonials from satisfied customers.
- Strategic Partnerships: Collaborations with building supply stores, interior designers, and real estate agents.

This project offers the flexibility to adapt to different markets and can be scaled over time, adding new services and expanding into new regions.